// Partner programme
Your clients need an audience. We book the rooms.
If the people you work with should be on podcasts and you are not the
one who wants to pitch two hundred shows a month — send them to us.
You keep the relationship, they get booked, and you earn a share of
the revenue for as long as they stay.
There is a revenue share on every tier. What it is depends on the tier
and the volume, and we go through it with you on the call — we do not
publish our commercial terms.
Three ways to partner
Same product underneath. What changes is how deep you go, and what
your share looks like.
Referral Referral Partner
You send people our way now and then.
A revenue share on every client you refer, for as long as they stay with us.
- Revenue share on every referred client
- Partner dashboard: every client you sent, every show, every invoice
- We handle the pitch, the booking and the follow-up
- Nothing to install, no quota, no fee to join
Talk about Referral → Most partners Growth Growth Partner
Podcast visibility is a standing recommendation you make to clients.
A higher revenue share than Referral, and it applies to your whole book.
- Everything in Referral, at a higher share
- A named contact on our side who knows your clients
- Co-branded one-pager you can put in your own proposals
- Priority onboarding for anyone you send
- Quarterly review of what is landing and what is not
Talk about Growth → Managed Managed Partner
You want podcast placement inside your own offer, under your own name.
Our highest revenue share, on work delivered under your brand.
- Everything in Growth, at our highest share
- White-label: we run placement behind your brand
- Joint reporting your clients can see
- Direct line to the booking team
- Volume terms once you are running several clients at once
Talk about Managed →
Tiers are not a ladder you have to climb in order. If you are bringing
volume from day one, start where that fits.
Who this works for
The pattern is always the same: you already have the trust of someone
whose growth depends on being known, and podcast booking is not the
business you want to be in.
Book coaches, ghostwriters & self-publishing services
Every author you finish a manuscript with needs an audience for it. A book launch without a podcast tour is a book nobody hears about — and you are already the person they trust with the launch.
PR & communications agencies
You are pitching press. Podcasts are the same motion with a longer shelf life and a warmer audience, and outsourcing the booking means you can sell it without staffing it.
Personal brand & LinkedIn ghostwriting studios
You already write in your client's voice. Podcast episodes give you months of source material and give them the credibility that makes the posts land.
Executive, business & leadership coaches
Your clients want to be known, not just better. Guest spots are the fastest proof of authority that does not require them to build an audience first.
Marketing, SEO & demand-gen agencies
Podcast appearances are the citations that AI search actually quotes. It slots in beside content and paid without competing with either.
Speaker bureaus & event agents
Bookers check for tape. A speaker with a dozen episodes behind them is an easier sell at a higher fee, and they came to you to be booked in the first place.
Fractional CMOs & brand strategists
You recommend the channel; someone else has to run it. Refer the execution and keep the strategy work you were hired for.
Podcast producers & studios
You make shows. Your clients want to be on other people's — a different job, and one that pairs with yours instead of competing with it.
Accelerators, incubators & venture platforms
Portfolio founders all need distribution and none of them have a comms team. This is a perk you can offer across a cohort at no cost to you.
Wealth management & professional-services consultants
Advisors, CPAs and attorneys grow on trust. Podcasts are where trust gets built at scale in regulated industries where ads are a fight.
Not on this list? If your clients are experts who need to be heard,
the answer is almost certainly yes. Ask us.
How it runs
- 1
Tell us who you work with
A short call. We agree the tier, the share and how introductions will flow.
- 2
Send an intro
One email, or a form on your side. We take it from there — the pitch, the shortlist, the booking, the follow-up.
- 3
They get booked
Your client goes on shows their buyers already listen to. You stay in the loop the whole way.
- 4
You get paid
Your share is calculated on what they are actually billed, and reconciled with you directly.
You can see everything we do
Referring someone and then hearing nothing for three months is how
referral programmes die. Every partner gets a dashboard: the clients
you sent, the shows we are pitching them for, what has been recorded,
what has gone live, and what each client has been billed. It is the
same billing data your share is calculated from, so there is nothing
to take on trust.
Send us your first one
Start with a call. We will walk through your client base, agree a tier
and a share, and have you set up the same week.