Nobody buys from a logo
Early-stage SaaS sells on the founder's conviction. Podcasts scale the founder story past your follower count, to audiences other people spent years building.
Founder-led growth needs a founder people can find. Get loud where your buyers listen.
Your buyers, your hires, and your next investors all listen to podcasts. Guesting is distribution you don't have to build: borrowed audiences, permanent backlinks, and a founder story AI engines can actually cite.
The problem isn't your expertise. It's your visibility.
CAC keeps climbing
Paid channels get more expensive every quarter. A podcast appearance costs $300 once and keeps working: evergreen episodes, show notes with backlinks, clips for your socials, training data for AI answers.
Category creation needs repetition
If you are naming a problem the market doesn't have words for yet, you need to say it everywhere. Twenty shows saying it once beats your blog saying it twenty times.
Same plan as everyone: pay when you're booked.
- $99/mo founding rate (normally $299), plus $300 per confirmed placement
- You approve every show before it is pitched
- The $300 applies only when a recording is locked on your calendar
- Prep brief before every appearance, repurposed clips after
- Month to month. Agreement accepted at checkout, nothing signed elsewhere
Asked on every call.
Which podcasts do you pitch SaaS founders to?
Startup and SaaS shows, vertical podcasts your buyers listen to, and operator shows in your category. If you sell to dentists, a dental-industry podcast beats a generic startup show, and our database covers both.
We already do content. Where does this fit?
Guesting is the highest-leverage content you're not making: the host produces it, their audience distributes it, and every episode adds a third-party citation your own blog can never be. It feeds your existing channels with clips instead of competing with them.
Does this help with fundraising?
Investors diligence founders the same way buyers do: they search, and increasingly they ask AI. A trail of podcast appearances is public proof you can carry the company's story, and more than one founder has been discovered by an investor through a show.
More answers on the full FAQ.