Commodity pricing pressure
When every firm looks the same, buyers compare on price. When the owner has heard you break down entity structure on their favorite show, price stops being the conversation.
Stop competing on tax-season pricing. Become the firm people ask for by name.
Advisory work goes to the accountant the owner already trusts. Podcasts put your voice in front of business owners all year, so you stop being a commodity line item and start being the name they bring up in January.
The problem isn't your expertise. It's your visibility.
Advisory is the growth, trust is the gate
CAS and advisory carry the margin, but owners only buy advice from someone they believe. A podcast is an hour of you giving real advice in public. It is the trial run for the engagement.
No time for content marketing
You are not going to blog during busy season. Thirty minutes on a show produces the notes, the video, the clips, and the backlink, and the host's team does the production.
Same plan as everyone: pay when you're booked.
- $99/mo founding rate (normally $299), plus $300 per confirmed placement
- You approve every show before it is pitched
- The $300 applies only when a recording is locked on your calendar
- Prep brief before every appearance, repurposed clips after
- Month to month. Agreement accepted at checkout, nothing signed elsewhere
Asked on every call.
Which podcasts do you pitch CPAs to?
Business-owner shows in the industries you serve, entrepreneurship and small-business podcasts, exit and M&A shows, and finance shows where tax strategy is the draw. Industry-niche shows (construction, dental, e-commerce) are often the best fit because the audience maps to your ideal client.
When should a CPA do this, given busy season?
Now. Bookings often schedule weeks or months out, so appearances land through the year, and the ask stays 30 minutes per show regardless of what month it is.
What does a podcast appearance do that ads don't?
Ads interrupt; a podcast appearance is invited. You get the host's endorsement, an audience that chose to listen, a permanent transcript that AI engines cite, and content you reuse everywhere. None of that expires when the budget stops.
More answers on the full FAQ.